Monetizing Free:The Future of a Radical Price

Perhaps we can get some traction on monetization of free services since Chris Anderson/Wired Magazine Editor has written a book about it.

What services are we speaking about? Free HSIA and Free to Guest TV to start, but can also extend to the Free Breakfast or Free Coffee and Croissants in the Lobby before the restaurant opens.

"Monetizing Free", is concept I have mentioned to some in Hospitality a few years ago with minimal interest and it still may concept that the industry will NOT take kindly to. But with revenues down and expenses up, monetizing free services or what I call "Cost Recovery" is an area that should be considered.

Can Free Services really be monetized? Absolutely!

Pick up a copy of the book, read it from cover to cover, then contact me (whether you pick up the book or not) and I can show you how to implement these concepts in your hotel, mdu, hospital, hotspot and from the smallest bed & breakfast to the largest hotel/brand with little or no startup/capital cost using existing infrastructure.

I look forward to hearing from you.