If you have a Guests Mobile phone number you are one step away from an always on brand conduit to that customer. But once you have the opt/in approval from the customer, what can you use it for and how do you keep the customer from opting out?
The keys to leveraging the Guest Mobile phone are:
1)Provide Guests with useful information about their reservation, and about your hotel and outlets and facilities
2)Provide Guests with useful information about area events, weather, and even flight information
Enter Skigee. Skigee is a new SMS tool from Knowcross that can help you "provide your Guests with useful information about their reservation and about your hotel, outlets and facilities". Skigee is simple to use, simple to implement and allows you to do very targeted SMS messaging and marketing to your customer.
What is unique about Skigee is that:
-There is no cost for software or licensing
-There are no server requirements (clients are installed on designated machines)
-There are no costs for interfaces to PMS solutions like Micros Opera 4.0/5.0
-The only costs for the messages you send to your Guests (Domestic or International)
Contact The BITS Group today to see how Skigee can help keep your hotel brand in front of your loyal customer.
Read more ...
Thursday, June 11, 2009
Touchpoints: Leveraging your Guests mobile phone....
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