Affiliate Marketing, you don't even need a product of your own.....

Okay, what if I told you that you could make money selling products you don't own, you never created and with little or no investment.......

It's true, you can make money by becoming an affiliate agent. There are thousands of merchants that have put resources into developing affiliate programs so that others can promote their products in exchange for a commission, which is usually a percentage of the product's price. If there wasn't money to be made, Sony, Dell and those thousands of other merchants wouldn't waste their time and money building affiliate programs.

How does one get started? There are lots of Internet Marketing programs that promise the world. But as with all good things, it starts with basics, a sound plan and steady progress. So be careful with your choice of information sources about Internet Marketing.

One of the best resources is Rosalind Gardner's NetProfits Today. Rosalind's goal is to help you learn how to build a lasting Internet business, based on sound business principals.

Here is the link to Rosalind's website http://www.netprofitstoday.com/?a=30GCjzI

Learn how to Start an Internet Business Without Your Own Product... the RIGHT way! Read more ...

Monetizing HSIA and Online Video

The impact of online video content on Hotel Pay Per View revenues will likely mirror what occurred with Telephone Revenues, a slow degradation. So how does the industry prepare for this trend and potentially recover displaced Telephone revenues at the same time? The answer starts with a carefully planned strategy and a technical environment that allows Hoteliers, Pay Per View, Video On Demand, and High Speed Internet Access providers to include online content and monetize the technical environment.

What does this mean, "include online content and monetize the technical environment? Presentation, Dynamic Content, and Monetization are three important 3 priorities to include in this strategy.

1)Presentation (common look and feel) - the strategy starts with presenting a common look and feel (environment) across all medium, on the TV screen, Internet on the TV, High Speed Internet Portal, Mobile Devices and the Hotel/Corporate website. This commonality creates a feeling of familiarity and thus a comfort level with Guest towards the brand. This is not to say that screens should be exactly the same and simply formatted for a TV, computer, or mobile device. However, the style, color, texture and concept should be similar. Marketing Guru's calls this the "Brand Strategy".

2)Dynamic Content - Our younger, and even some of our older customers are now viewing content that lives on the Internet. They are viewing what they want to view and when they want to view it. From online post broadcast tv from Hulu.com, Veoh.com and directly from the major broadcaster websites as well as downloads of movies from Netflix, CinemaNow, Movielink, ITunes, Amazon and others, to industry specific Podcasts, user generated content on "MySpace" and "YouTube", as well as online games such as "World of Warcraft" and virtual reality environments like 2nd Life and SimCountry. Niche content is available on the Internet that fulfills anyone and everyone's taste.

Thus, content options being presented to Guests should adapt to the customer, the content being presented should be able to dynamically change according to the customers recorded preferences, business segment they are in, and historical choices they've made during previous stays. For instance, if a Guest is staying in a hotel and is from the Banking industry, why not present them with the latest news wires about the Banking industry in a ticker format. If the Guest historically has watched action films, then action films can be filtered to the top of the Movie Guide. As well, if a Guest is on the Internet and viewing specific content, then other styles of the same type of content can be presented for viewing in a hotel portal toolbar.

3)Monetization - the environment needs to have the ability to be monetized. This is where the potential is to replace displaced revenues.

For instance, this website/blog is based on Google's environment called Blogger (Blogger.com). Google's search engines will dynamically display advertising that is pertinent to the subject and content you are writing about (take a look at the sidebars to the left). Should you, the reader click on these links and purchase an item, then I as an affiliate received money from that click and potentially from the sale of the item (so, if you would please click on all the advertising buttons and purchase something so that I can make a living). Think about it, an environment that dynamically changes based on what the person is viewing and automatically generates targeted subject matter advertising. Wow!

That said, we don't necessarily, want to throw just any advertising at our Guests, we obviously, should be offering what our brand approves. Thus, it is in the best interest for service providers to create monetized environments based on partnerships that leverage the Internet as well as specific approved brand advertising. Hoteliers, already have partnerships with traditional magazines and television programming (both live and online post broadcast)that are subsidized by advertising from retailers and it would be safe to say that these retailers already have a web presence. Why not leverage that presence, present these advertisers and provide another avenue for revenue that can be shared with the hotelier. This additional revenue can be a differentiator in a service offering.

Conclusion, monetization of online content and services is one that hoteliers and service providers can and should capitalize on to generate new streams of revenue. Content is moving to the net...the opportunity is now.. Read more ...

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